ANL · Instagram Marketing

Instagram Poster Playbook

Everything a poster needs to run ANL's Instagram accounts through the phone farm: what to post, how to edit it, how to grow the account and how to keep it safe. Pick a topic on the map. Questions or anything unclear → your IG lead.

Job scope

Your job in four parts

Golden rules

Five rules that protect every account

One bad post can get an account banned and lose months of work. These five rules come before everything else in this playbook.

    IG Posterpick a topic
    Before your first shift

    Self-check

    Answer these to your lead after reading. Tap a question to see the answer.

    ANL internal · Instagram Poster Playbook · Sources for the growth topic: Sprout Social – Instagram algorithm, 5-hashtag limit. Updated October 2026.